Why I Called It Knew You Society

There was a moment, maybe you've had one too, where I looked in the mirror and thought: "Who is that?"

I wasn’t broken. I wasn’t failing. But I was… different.

My body, my energy, my hormones, my sense of self, it was all changing. And no one had warned me that perimenopause doesn’t just happen to your period.

It happens to your identity. That’s where the idea for Knew You Society was born.

A New Kind of Knowing

The name plays on two truths:

“New You” – the transformation, the becoming, the not-quite-the-same-you version of midlife.

And“Knew You” – the deeper truth. The you that’s always been there, waiting to be heard again.

Because for so many of us, this stage isn’t about reinvention. It’s about reconnection. With our body. Our needs. Our intuition. Our boundaries. Our pleasure. Our voice.

Why “Society”?

Because I didn’t want to build another sterile wellness brand. I wanted to create a space where women feel seen, supported, and not alone.

A society is a community. A place where shared experience matters. Where we:

• Share resources

• Swap stories

• Learn from experts

• Laugh at the chaos

• And support each other as we figure it all out

  
  

The word “Society” reminds us that midlife isn’t something to survive alone in shame. It’s something to navigate together - with humour, truth, and sisterhood.

This Isn’t Just a Brand. It’s a Rebellion.

Knew You Society isn’t here to sell you perfection. It’s here to hold space for the messy, powerful, raw, awakening phase that is perimenopause and beyond.

It’s here to say:

• You’re not over the hill

• You’re not invisible

• You’re not “crazy”

• And you’re not too late

  
  

You are wise. You are needed. You are knew.

So What Can You Expect Here?

• Practical resources (not fluff)

• Guides that speak human, not doctor

• Tools that help you advocate for yourself

• Content that makes you feel less alone

• A vibe that’s soft and strong at the same time

  
  

Whether you’re looking for help with hormones, navigating motherhood while losing your mind, figuring out HRT, or just trying to remember what you like to eat when no one’s asking you for snacks, Knew You Society is for you.

Final Thought

I didn’t create this because I had all the answers. I created it because I needed them too. And now, so many of us are walking this same path, side by side, finding our footing, asking better questions, and finally giving ourselves permission to know who we are now.

Welcome to the Society. You already belong.

Love always.

Laura xxx